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Paper: Marketing and Promotion of Library Services
Volume: 153, Library and Information Services in Astronomy III (LISA III)
Page: 301
Authors: Nicholas, Julie
Abstract: As librarians we should be actively marketing and promoting our library services. This paper aims to demystify marketing for librarians. Practical solutions are provided on how to implement a marketing strategy, with particular emphasis on the value of using electronic information resources. It also shows the link between promoting library services and raising the profile of the library.
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