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| Paper: |
Marketing and Promotion of Library Services |
| Volume: |
153, Library and Information Services in Astronomy III (LISA III) |
| Page: |
301 |
| Authors: |
Nicholas, Julie |
| Abstract: |
As librarians we should be actively marketing and promoting our library services. This paper aims to demystify marketing for librarians. Practical solutions are provided on how to implement a marketing strategy, with particular emphasis on the value of using electronic information resources. It also shows the link between promoting library services and raising the profile of the library. |
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